THE DIGITAL ENGAGEMENT GURU

Slogan tee? Check. Kooky shoes? Check. Vitamin-D deficiency (sunshine = screen glare), and a group of older colleagues gathered around them, kissing their shoes like a deity? Check. Sure, it might look as though this crew are dicking around on their phone all day instead of getting anything done, but that is their LITERAL JOB, OK, and they’re weirdly proud of being the first person in the room to know when a celebrity has died. The social media guru (or ‘wizard’ or ‘ninja’) lives with some terrible housemates in a terrible houseshare, purely for the anecdotal #content, and only eats hand-held street food from a truck.

MOST LIKELY TO SAY “I mean, ‘make it viral’ isn’t a real KPI, Brian...”

WANT TO JOIN THEM? The world is awash with like-minded engagement experts who dish out free advice. Some of it is good, some of it… not so good. Start by looking up Guy Kawasaki, former chief evangelist at Apple, Kim Garst, self-proclaimed “First Lady of Periscope”, and Lilach Bullock, a Forbes top 20 female power influencer. Oh, and rule number one: don’t even think about sending a paper CV. Create a whizzy digital one with Visualcv.com or Canva.com.