THE INFLUENCER

Still the unicorn of millennial career paths, the influencer thinks of herself as a ‘content creator’, while their old school friends think of her as a ‘lucky bitch’. Outside of the 30 weeks a year they spend on holiday, they’re mostly found ‘collaborating’ on ‘projects’ with luxury brands, or writing brave blog posts about how their beautiful life really isn’t all it’s cracked up to be.

MOST LIKELY TO SAY “Just had such an exciting meeting, can’t wait to share!! #exciting #meeting #OOTD #coffee #lovinglife” WANT TO JOIN THEM? That wall of hashtags is vital to reel in followers and up your Instagram influence, so use the Focalmark app to churn out a list of the most #relevant and #popular. If you find yourself in a great setting, but aren’t sure how to shoot it, use Instagram’s geotagging feature for inspiration – it will bring up all the photos already taken there. #Blessed