Max-cara

To paraphrase Dolly Parton, it actually takes a lot of effort for mascara to look this cheap. “Curl lashes, then paint each lash (almost) individually with the tip of your wand,” says Barber. “Blob on colour, then separate lashes; do it repeatedly until you think you’re done – then apply more. Finally, drag the wand horizontally back and forth through your lashes to clump them together. Now do it all again with your lower lashes.”

KEY PRODUCT Nars Audacious Mascara in Minerve, £21