HOW TO USE SOCIALS FOR THE GREATER GOOD

FOLLOW

Have you seen an organisation doing cool things? Let it know by supporting its content. ‘Each follower is a relationship that can be mobilised,’ says Deja Foxx, founder of Gen Z Girl Gang, a community that is ‘redefining sisterhood for a new generation’ through social media, and a former social strategist for US Vice President Kamala Harris.

DEJA FOXX

Founder of Gen Z Girl Gang

LINK

Share a link in your Instagram story and bio so your followers can learn more about the charity you’re volunteering or raising money for. Tell them why it’s important and exactly what you want them to do (donate! Volunteer! Repost!). You could drop these stories daily, but it’s no biggie if you don’t. Still, ‘That extra attention and validation might be the deciding factor for someone to donate to that organisation over a similar one,’ says Sloane Stephens, founder of the Sloane Stephens Foundation, which tutors and coaches underserved students around the world. ‘You never know what will make the difference.’

SHARE

Maybe you whip up an infographic, create a TikTok of your last volunteering adventure or post about a podcast you listened to. Whatever shareable content you put out there, your friends and followers are paying attention. ‘Every one of the people who follow us has a stake in what we care about because they care about us,’ Foxx says.

LIVE

It’s not easy to host an Insta Live, but you can ask followers to send questions about your cause or invite a guest for a casual Q&A. Chatting with someone running for your local council might encourage those in your community to get out and vote or even to run for office themselves.