Hannah and Justin Floyd are the married couple behind Solidwool. they have created this unique composite material – similar to fibreglass but made with sustainable and natural wool – and turned it into chairs and tables. From their studio in a disused wool mill in Buckfastleigh, on the edge of Dartmoor, Hannah tells us more...
How did you get into this area of design? Justin and I met 12 years ago in Devon, where we both worked in product design and marketing. and we decided to use our design skills in a more creative way.
What or who inspires you? solidwool was inspired by Buckfastleigh, once a thriving part of the wool industry. It gave us the idea of looking for a new way of working with wool. What is your aim and what do you hope to achieve?
our aim is to make a 100% natural wool composite material. we use the wool from herdwick sheep. It only sells for 30-40p per kg and we’re keen to up its value. How long does it take to create a piece of furniture and how do you do it? The process is our trade secret! Each hembury chair, £395, takes about four hours to make from start to finish. we also have the hembury side table, £245.
What do you love about what you do? Turning a raw, natural resource into a material with renewed value. What’s next for the brand?
It’s about working on the technology and a range that’s similar to coloured fibreglass, but with Dartmoor’s scotch Blackface sheep’s wool and a resin. Solidwool, 01364 643434, solidwool. com.