Siz­ing up the chalet ques­tion

Liq­uid­ity, length of sea­son and what hap­pens be­yond the slopes are three ma­jor fac­tors af­fect­ing to­day’s ski-prop­erty-buy­ing de­ci­sions. Ara­bella Youens in­ves­ti­gates which re­sorts are lur­ing in the next gen­er­a­tion

Country Life Every Week - - Property News -

TO­DAY’S ski-chalet buyer is not who he used to be. Now that the baby boomers have hung up their skis, a new breed of en­thu­si­asts is tak­ing to the slopes in a very dif­fer­ent way. For one thing, the sport has gone vir­tual: from check­ing con­di­tions on­line to shar­ing moun­tain-top pho­tos on so­cial me­dia and record­ing stunt videos for Youtube, to­day’s skiers and snow­board­ers si­mul­ta­ne­ously use their smart­phone with their sa­lopettes.

Re­cent re­search by Sav­ills high­lights that the ever-grow­ing range of leisure op­tions for this gen­er­a­tion is spread­ing the prospec­tive mar­ket even thin­ner. Re­sorts are re­align­ing them­selves to lure skiers in, of­fer­ing on-slope free wi-fi and mov­ing away from the tra­di­tional rustic look pre­ferred by the older af­fi­ciona­dos, to­wards a more con­tem­po­rary style. Sav­ills cite an­nual events such as Snow­boxx in Avo­riaz, a week-long af­fair with late-night par­ties held in igloos, and Snow­bomb­ing in Mayrhofen, Aus­tria, dubbed the ‘Glas­ton­bury of ski-re­sort fes­ti­vals’, as ev­i­dence that groomed pistes and glasses of vin chaud en plein air are no longer enough to at­tract the younger mar­ket.

‘Skier num­bers in the west are at a plateau, or, in some mar­kets, in de­cline,’ says Paul Tostevin of Sav­ills World Re­search (020–7016 3883), adding that,

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