WHAT I’VE LEARNT…
Having direct contact with customers is incredibly valuable.
That was something I realised when I was running the craft gallery in Perth, and now it’s something I enjoy and want to do more of through appointments at the studio. It’s wonderful to be able to sit down with a client over a cup of tea and create a new piece for them that they will, hopefully, treasure and enjoy wearing for ever.
Producing unique designs and having your own story to tell is essential, as the market is full.
I think it’s important to stay true to your own aesthetic and get your inspiration from a pure source – not from, say, another jeweller – and always seek to innovate.
It’s vital to hone your craft.
For those starting out in jewellerymaking, I would recommend doing an evening class or weekend workshop to learn the basics. It’s also a good idea to enjoy playing with a variety of materials. After training, a great way to learn more about how the industry works is to apply for an internship with a professional jeweller. I have offered students paid internships in the past.
Instagram is great for keeping in touch with customers and fellow crafters.
I share images of work in progress, newly made rings, pendants and bangles, as well as what inspires me, such as beautiful landscapes and still-lifes in the studio (@ebbagoringjewellery).