Lego brand leader

LEGO has been voted the UK’s strongest brand as previous winner British Airways fell from the top 20 ranking entirely.

Lego beat more than 1,500 companies to pole position as it celebrates its 60th anniversary, rising from 25th place in 2014 to second position last year in the annual UK Superbrands ranking.

Gillette rose three places to take the runner-up position, while Apple placed third having risen three places from last year.