NEW SIGNINGS IMPRESS SKY BLUES STAR:
SKY Blues have announced a “significant deal” with new shirt sponsors Boylesports for the upcoming season.
Boylesports have become the club’s main sponsor in a “principal partner” agreement for 2020/21, which will see their logo on the front of the Sky Blues’ playing kit and adult replica shirts.
The partnership with the Irish bookmakers is Coventry’s highest value front of shirt sponsorship deal since the 2011/12 campaign.
“We’re very pleased to welcome Boylesports to Coventry City as our new shirt sponsor and principal club partner,” said City chief executive Dave Boddy.
“This is a significant deal for the football club and will provide much needed and significant revenue for the club, helping to support Mark Robins and the team in preparation for the upcoming Championship season.
“Boylesports have already shown great enthusiasm about their new sponsorship and supporting the Sky Blues, and we look forward to working with them.” Boddy added: “In line with EFL guidance, the club and Boylesports will work closely to ensure that the promotion of any gambling products is conducted responsibly and in line with all appropriate licensing and regulatory guidelines.” Boylesports chief executive Conor Gray said: “Having chosen the Midlands to be the base for our expansion into Britain, we are proud to cement our commitment to both Coventry and to the wider Midlands area with this deal. We wish Coventry City FC all the very best in their upcoming season.”
City have also entered into a one-year deal with local firm G&R Scaffolding and SIMIAN Aspects training, whose logos will appear on the back of first-team and replica home and away shorts respectively in the new season.