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Cyclist - - Bikes -

ational stereo­typ­ing and bike re­views, like love and mar­riage in Frank Si­na­tra’s fa­mous num­ber, seem to go to­gether like a horse and car­riage. Ger­man bikes, for in­stance, are rou­tinely de­scribed as clin­i­cal, ruth­less and ef­fi­cient, re­flect­ing our com­monly held views of the coun­try it­self and its peo­ple.

But while Ger­man brand Canyon’s cre­ations are in­deed all of those things, Canyon’s story has more in com­mon with ro­man­tic ar­ti­sans than mass-pro­duc­tion mono­liths. In the 1980s broth­ers Ro­man and Franc Arnold would tour the coun­try, Ro­man pedalling his bike in races, Franc ped­dling his wares at the road­side from his trusty trailer. Over time that trailer grew into a bike shop, that bike shop into a whole­saler and that whole­saler into an up­start brand.

I say ‘up­start’ be­cause Canyon was one of the first to es­chew the tra­di­tional bricks and mor­tar ap­proach for a di­rect sales model, cut­ting out the dealer, cut­ting prices

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