Cynon Valley

‘Perfect storm’ hits high street

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THE UK high street has suffered its worst February since 2009 as headwinds from the economy and Storm Doris curbed spending, figures show.

Retailers saw like-forlike sales drop 2.2% on the back of an already negative base of negative 1.7% for February last year, according to the BDO High Street Sales Tracker.

The figures mark the third month in a row of negative growth and the fourth consecutiv­e February with no growth, BDO said.

Storm Doris, which caused chaos on the roads and rail networks, had hit sales on the high street, sending year-onyear fashion sales falling by 3.4%, the poorest result for the sector since September 2016 when they dipped 5.9%.

Sales of homewares also fell for the first time since June 2016, down 1.4% year-on-year, as households tightened their belts against rising prices. Even online sales slowed, growing at just 19.9% in February.

Sophie Michael, head of retail and wholesale at BDO LLP, said the figures laid bare the intense pressure on consumers’ discretion­ary spending.

She said: “The Chancellor told us growth in the economy was expected to be higher, and borrowing lower, than forecast in November, but that hasn’t translated into consumer spending power.

“February saw a perfect storm, both figurative­ly and literally. Doris kept shoppers away from the high street, but the relatively poor growth of online sales in February shows that the economic headwinds significan­tly curbed spending.

“The majority of retailers’ price hedges ran out at the end of last year, and inflationa­ry cost pressures have forced them to increase prices, sharply in some cases.”

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