Kerry’s the best in Wales

Cynon Valley - - FRONT PAGE - ANNA LEWIS anna.lewis@waleson­

A FLORIST from Aber­cynon has been named the best in Wales.

Kerry DeCaux, owner of The Bloom Stu­dio, picked up the ac­co­lade at the Welsh In­de­pen­dent Re­tail Awards.

AN ABER­CYNON florist has been named the best in Wales af­ter de­cid­ing to change job and fol­low her dreams when her hus­band fell ill.

Kerry DeCaux, owner of The Bloom Stu­dio, has re­ceived the award for Florist of the Year 2017 in the first-ever Welsh In­de­pen­dent Re­tail Awards.

Fight­ing off more than 20 busi­nesses short­listed for the ti­tle, the award was pre­sented at a cer­e­mony in Port­land House in Cardiff on Oc­to­ber 26.

Opened five years ago, The Bloom Stu­dio was first started af­ter Kerry de­cided to switch ca­reers when her hus­band An­thony fell se­ri­ously ill.

In­spired to change her life­style and fol­low her dreams, the for­mer re­cruit­ment con­sul­tant and pri­son worker now serves cus­tomers across the coun­try with her tai­lored flo­ral ar­range­ments.

Kerry, 39, said: “I nearly lost my hus­band five years ago when he was re­ally sick.

“He just wanted me to do some­thing pos­i­tive that made me smile.”

Af­ter mov­ing to Wales from Kent, the mother-ofone first started at­tend­ing floristry cour­ses to meet new peo­ple while An­thony was work­ing away.

She said: “I moved to Cardiff when I met An­thony and just started go­ing to cour­ses be­cause I was on my own. I’ve al­ways been a bit crafty and cre­ative and it was the only one that was avail­able.

“I just loved it and did an­other course and an­other course.

“Floristry is a strug­gling trade – you have to be quite spe­cial, but it’s a crack­ing job.

“It’s hard work but we want to keep the in­dus­try go­ing.”

Work­ing with on­line ser­vice Direc­t2Florist, Kerry now de­liv­ers flow­ers across the UK as well as pro­vid­ing flow­ers for wed­dings and other oc­ca­sions.

She is now work­ing to open a sec­ond shop in Cardiff at the end of the year.

Speak­ing about her award, Kerry said: “I’m re­ally re­ally pleased. It was quite over­whelm­ing for this to hap­pen, I’ve never won an award be­fore.

“I love what I do, so to be recog­nised for it is re­ally ex­cit­ing.

“I like to do some­thing spe­cial and a bit dif­fer­ent as it’s im­por­tant to de­liver some­thing you don’t get in the su­per­mar­ket.”

Kerry and An­thony DeCaux have re­ceived the Florist of the Year award for their shop The Bloom Stu­dio in Aber­cynon

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