I'm holding back Goop, says Gwyn

IT HAS brought her endless ridicule and even got her voted The World’s Most Hated Celebrity and now Gwyneth

Paltrow wants to distance herself from controversial website Goop.

The actress, who founded the lifestyle site in 2008 to “nourish people’s souls”, claims she wants to step back because her association with it is stunting its growth. “I’d like it to be its own brand. My dream is one day no one will remember that I had anything to do with it.”

The self-proclaimed nutrition/ parenting/lifestyle/fashion/travel expert’s announcement follows her distress about being voted The World’s Most Hated Celebrity in America’s Star magazine last month. The 43-year-old said: "I'm the most hated celebrity? More than, like, Chris Brown [the singer who abused Rihanna]? What did I do Gwyneth, who has children

Apple, 12, and Moses, 10, with ex-husband Chris Martin, has used Goop to share musings, including her claims that actresses with children have it harder than regular mums with ordinary jobs while advertising outrageously priced goods such as smoothies for £120 and cashmere throws at £700.