WORLD CHAMPIONSHIPS

IN STARK contrast to Usain Bolt’s arrival, Mo Farah has slipped quietly into London aiming to bring the golden curtain down on his own championship track career.

Whereas Bolt was at his entertaining best as he looked ahead to his sprint swansong at the World Championships, which start tonight, from Sir Mo there has been nothing.

As Britain’s most successful athlete in history – some argue the accolade of greatest belongs to Lord Coe because of his world-record breaking exploits – Farah should be the poster boy of this event.

Yet his only public utterance was a tweet yesterday that he now has his own ‘Mobot’ emoji. Tonight, at 9.20pm in the 10,000m at the London Stadium where he first roared to double Olympic gold five years ago, he chases his sixth world title.

Next week he will aim to complete a third successive Worlds double in the 5,000m. His last defeat was in the 10,000m in Daegu in 2011 and you have to add to that the successful defence of the two distance titles at the Olympics in Rio last year, something only Finland’s Lasse Viren had previously done.

Farah is arguably Britain’s only gold-medal banker as it finally plays hosts to a World Championships yet, despite their pleas, UK Athletics have not been able to use him to promote the sport.

Some of the golden lustre has slipped from that ‘Mobot’ stance in the past couple of years because of his association with Alberto Salazar.

The controversial who is not expected to be in London, is facing an on-going US Anti-Doping Agency probe amid questions over the methods used at the Oregon Project’.

But as Farah, 34, points out, he has never failed a drugs test. The vast majority who will pack the stadium tonight only care about what he does on the track.

They just want to see him bring gold home on this

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