How uplifting, curvy friends fill a gap in market for big bras

A PAIR of busty students frustrated at being unable to find sexy lingerie that fitted their assets have set up their own business to help other women with their predicament.

Alice Holden, 25, who is a 30GG, and Fleurette Mulcahy, 24, a 28FF/G, met as geography undergraduate students and both had struggled to find bras to fit since the age of 14.

Both pals grew at a rate of a cup size every academic year and became sick of frumpy underwear.

So, after graduating from King’s College London, the budding entrepreneurs designed their own range for their company Attollo Lingerie – meaning “lift up” in Latin – which was launched last week.

Alice said: “We used to relay similar stories about the problems we had buying lingerie. We would get excited about new products, only for them to be rubbish [for them].

“We’d both been a D+ since the age of 14 and we were so fed up of feeling self-conscious and frumpy. It looked like such a depressing future that we’d never had lingerie we’d loved and didn’t think we would.”

She said: “It feels like a right as a woman to be able to buy lingerie you feel confident in.”

The pals, living in London, trained as bra fitters at Selfridges.

Alice added: “We were properly fitted at a young age, but a lot of people aren’t and high street brands can mislead people.”

They conducted research and had “amazing” feedback receiving £15,000 worth of reservations.

Attollo’s next moves will be to expand sizes available and introduce more products including crop tops, nightwear, and a teenage D+ range.

Alice said: “We’re also launching our bra fitting parties in the autumn and have a very long waiting list.”

She added: “Our ambitions are limitless and whenever boobs need support, we want to be there.”