SUPERDRY AIMING FOR THE HIGH NOTES
SUPERDRY is sounding out emerging music acts to play in its stores and to appear in its marketing campaigns.
New acts identified by the fashion label will also appear at festivals as it seeks to broaden its appeal. Headliners include grime act Aaron Unknown, who has worked with Stormzy.
Half-year sales were up 20.4 per cent to £402million, with e-commerce revenue growing by 31.6 per cent, but pre-tax profit fell 28 per cent to £9.1million due to currency moves. Shares in the FTSE 250 firm dropped 190p to 1850p.
Chief executive Euan Sutherland said: “We have a clear brand position, innovative approach to digital marketing and a growing culture of operational excellence.”