Daily Express

Shoppers get knickers in a twist over M&S pants

- By Gillian Crawley

A BLOOMER in the redesign of its popular ladies’ briefs has sparked a mini mutiny among Marks & Spencer customers.

The retailer made some alteration­s to its top-selling Bridget Jones-style cotton undies – including moving the seam from the front to the side.

But store bosses made a big mistake thinking women would take the changes to their favourite big knickers – made famous in the film starring Renee Zellweger – in their stride.

The company’s website was bombarded with complaints from customers demanding the return of the original pants with their generous cut.

One reviewer said: “They were perfect fit before and so comfortabl­e! Please could M&S go back to the seam at the front!” Another added: “Old version was M&S knicker redesign that sparked controvers­y, left. Below, Renee Zellweger as Bridget Jones inspects her favourite granny pants “They were just extremely comfortabl­e and I know from reviews that lots of other women felt the same.”

Of the new design, she said: “The seam arrangemen­t had changed so that they were raised seams at the sides. They were also cut so that the side of the knickers was a lot smaller.

“The thing they had in common was the fabric and the fact that they were knickers – but not much else.”

Now bosses have promised to bring back the old knickers later this year.

They also gave Dinah a bespoke run of six pairs of knickers in the original style.

A spokeswoma­n said: “Our loyal customers are very important to us. We looked into this and decided to change the knickers back to the original style lines following her valuable feedback.

“As a gesture of goodwill we are making the customer some in her size until we can get them into stores again.”

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