Improved digital connectivity could boost rural economy

RURAL businesses could add billions to the economy if they are given the tools to embrace digital technology, according to a report.

Greater adoption of digital tools and services by rural firms could add between £1.2 and £2.5billion to Gross Value Added (GVA), according to Scotland’s Rural College and Rural England.

The report says this is on top of more than £30bn GVA which Scotland’s rural economy already contributes in the UK.

Analysis published today also says at least £1.44bn could be added to Scotland’s rural business turnover.

Doug Gurr, UK country manager for Amazon which commissioned the report, said: “Over the past 20 years, we’ve seen opportunities for rural entrepreneurs transformed through e-commerce, better delivery services and growing access to fast broadband.

“But as the report shows, there’s much further to go before anyone can say the rural-urban divide has closed. Embracing digital technology not only benefits the economy; it also allows rural communities to combine great quality of life with access to global opportunities.” The report found that south west, eastern and south-east England, which have the largest share of rural businesses in the UK, would benefit most from greater digital adoption.

Scotland accounts for 9.6 per cent of all rural businesses which could boost its rural economy if business owners were able to access reliable broadband.