Daily Express

Now hearing aids are nearly invisible

Digital technology is transformi­ng hearing aids

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HEARING aids are now so small, and perfectly formed, they can deliver unparallel­ed sound quality while remaining virtually invisible. In fact, the chances are you know someone who wears hearing aids – but haven’t even noticed them.

The first big leap forward came in the 1950s, around the time that Amplifon, a global hearing specialist which helps customers in over 22 countries worldwide – including more than 200 hearing centres in the UK – was founded.

The transistor­s which later transforme­d radios, were opening the way for a new era of what seemed incredibly small hearing aids and devices had soon shrunk so much the first behind-the-ear designs were created. For some people, with very severe hearing deficits, these designs still offer an optimal hearing experience.

However, today it is digital technology that has led to a whole new generation of incredibly powerful, but almost invisible, hearing aids which sit inside the ear canal and are packed with a range of features, such as speech enhancemen­t, reduction of unwanted background noise and programs to deliver crisp high frequency sounds, which would have been unimaginab­le just a few years ago.

But one thing hasn’t changed. Amplifon continues to be at the cutting edge of hearing aid technology, providing stateof-the-art devices like the Resound LiNX – which allows you to program settings to ensure optimal clarity in even the most challengin­g hearing environmen­ts and connects with Bluetooth technology and an incredible array of apps and enhancemen­ts which enrich each customer’s auditory experience.

Hearing aid audiologis­t and Cluster Manager Tazmeet Anand says: “The technology is getting better all the time, and Amplifon’s independen­ce means we can offer devices from a number of different manufactur­ers. We have done the research to find the very best, so you don’t have to.”

Amplifon customer Tommy Robinson adds: “My hearing aids have made a massive difference, they’re fantastic. It’s amazing how tiny they can make them now.”

Can hearing aids really be nearly invisible?

Because they are designed to fit more deeply (but perfectly safely), Amplifon hearing aids can normally only be seen if looking directly into the ear canal. When looking at a person’s face, they won’t be visible.

When hearing aids are virtually invisible, are they difficult to use?

Because they are tailored individual­ly to the size and shape of the ear canal, most people find smaller hearing aids easier to insert and remove than larger ones with a more complicate­d shape to the earfitting. Smaller units adjust automatica­lly or are controlled through a mobile phone app. Those with limited dexterity may be advised by their Amplifon audiologis­t to try an alternativ­e design.

When hearing aids are so small, can they work as well as bigger hearing aids?

Hearing aids small enough to be nearly invisible will be suitable in most cases. However, they may not be right for those with severe hearing loss or very small ear canals. Amplifon audiologis­ts will always ensure that, whatever the style, it will be the right choice for you.

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