Daily Express

I won’t be soft touch

- Peter Edwards

DARREN MOORE says that anyone testing his nice-guy image could be in for a shock.

New West Brom manager Moore will not be afraid to get nasty if that is what is required.

“I’m as competitiv­e as the next person. If I need to speak to someone, whether that’s in a scolding way or friendly, I will do it in the best interests of the individual concerned,” said Moore.

“I want to do well. As a player I wanted to win and I’m no different as a head coach. Ask people who I played alongside or against.”

The 44-year-old accepted the job instantly and cannot wait to get started in the Championsh­ip next season.

Moore is one of only three black managers in the top four divisions and he said: “I am a role model, yes, but I’ll probably leave it out there for others to look at.

“By me sitting here in the position and the role I’ve got, it’s an inspiratio­n to all young British coaches right across the board.

“And hopefully, my role inspires them right the way from grass roots football through to the profession­al game. If it also does that for individual­s then I’m extremely proud.”

He is desperate to put the Baggies back on track after relegation from the Premier League and he said: “We just drifted as a football club and probably took our eye off the ball.

“The Championsh­ip is an extremely tough division. There are another 23 clubs with the same hopes. It’s gruelling, very tough and relentless.”

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