Why women feel bad about themselves 4 times a day

MODERN women feel bad about themselves four times a day – with an average of 1,460 confidence knocks a year, a study claims.

Research revealed the extent to which many are suffering a crisis of confidence, with a further six in 10 young women claiming to have low self-esteem.

Attitudes of the nation’s female population found a staggering 61 per cent of females do not consider themselves a confident person, with seven per cent saying they never feel confident.

More than a fifth of the 2,000 millennials polled (22 per cent) said being told they look tired made their confidence crash, and 26 per cent admit that being left out of the plans of friends destroyed their self-esteem. Other confidence knockers to emerge were friends ignoring their messages (23 per cent), seeing the perfect lives of other people on social media (21 per cent), and being talked about at work (21 per cent).

The study, by lip care experts Blistex, found the biggest blow to females is catching a glimpse of themselves reflected in a shop window, with 39 per cent of women saying this makes their confidence take a nose dive, followed by not being able to fit into jeans anymore (29 per cent) and having a bad skin day (28 per cent).

Women from London are the most confident in Britain, with half saying they feel like they have high self-esteem, followed by Liverpool (45 per cent) and Oxford (44 per cent). Women in Cambridge have the lowest, with only 23 per cent saying they are confident.

Anne Rodgers, brand manager at Blistex, said: “Whether it comes from social interactions, or fears about not looking their best, it’s clear that women have many obstacles to overcome on the path to self-assurance.”