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Social media has had a significant impact on how we eat: it’s changed what we choose to eat, how we eat, and why we choose the foods we do. It has contributed to more and more extreme ideas about food, led to an explosion of misinformation, provided an easy platform for us to judge and shame one another and added pressure to be perfect.
But social media has also opened up new avenues for recipe inspiration, sharing of health expertise and food communities.The truth is, modern technology has affected our food in both positive and negative ways.
It can make us feel dissatisfied or can lead to connections that enrich our lives.
SNAP HAPPY INSTA-DIET
There are many reasons we take and share pictures of food. Making something ourselves is a source of pride, or we want to record an event or social occasion.
Maybe it’s a special treat we want to remember or the food is beautiful, unusual or different. Often it’s because we want to track what we’re eating – apparently 23 per cent of Instagram users photograph their food for a photoblog or as a food diary.
There are few things that can bring people closer together the same way sharing a meal does – even if that sharing experience happens via a screen rather than across a table.We’ve always eaten with our eyes first and social media is an amplification of this.
It’s exciting, whether it’s taking a bit of extra care when plating up a dish or when you’ve finally ordered a menu item that all your online friends are raving about. It adds to the whole experience.When we share food on social media, we invite other people to participate in our eating experience.
In a way, by posting about our food on social media we never truly eat alone.
Influencers do exactly that – they use online presence to influence the buyin eating or exercise habits of their follow It’s known that anecdotes are more appealing and memorable than statist which is why personal stories about fo and health are very common on s media. One of the reasons we food pictures online is for st We’re far more likely to p food picture from an expe Michelin-starred restauran exclusive food event, than from the local pub. These pictures make our look exciting and desirable. When these beautiful foods a shared and go viral, the restaurants o locations that sell them become go-to destinations, to the point where the fo sells out every week or there are queu the door.We suffer from serious FOM of missing out) when our social media feed is full of things we haven’t tried y But don’t forget that what you see o influencer’s feed isn’t always the who – some restaurants collaborate with th giving them free meals and products i exchange for promotion and exposure
DID YOU KNOW? Searching for food in Instagram brings up 350million results
The rise of influencers and social med encouraged restaurants to make food aesthetically pleasing and gets the lik doesn’t always satisfy the palate.
When a certain dish becomes an Instagram sensation, it results in peop queuing down the street to get into the restaurant.
Starbucks’ Unicorn Frappuccino is a classic example of something designed to look good.
I haven’t met a single person who has tried it and wasn’t disappointed by the flavour.That didn’t stop people from sharing their pictures online though. In the end, what these viral foods lack in flavour, they make up for in likes and comments.