Those who earn the least really do give the most

THE more people earn the less they are likely to give to charity, according to new research.

A detailed study of 2,000 adults compared earnings and contributions to charitable causes over an average year.

It found that as earnings rise, the proportion which is donated gets smaller.

Those who earn around £15,000 a year gave 0.87 per cent of their annual salary. In comparison, those earning around £55,000 donated just 0.33 per cent. Those at the lower end of the salary scale – bringing home up to £5,000 a year – tend to donate around 4.4 per cent of their annual income.

The next most generous are those bringing in £5,001 to £10,000 annually who donate up to 1.7 per cent. And adults with a salary of

ayear around £45,000 will donate just 0.42 per cent of their earnings, while lower paid employees bringing in £25,000 give away 0.57 per cent.

It also emerged that 13 per cent of those in the £50,000 to £60,000 annual income bracket have contributed to a good cause.

The study was commissioned by Lottoland in conjunction with its new ‘Win-Win Charity Lotto’, where 20p of every pound bet will be donated to four UK charities.

Lottoland’s spokeswoman said: “It’s surprising and utterly heartwarming to see that the lowest earners among us are the most generous when it comes to charitable donations.

“Regardless of how much it is that people donate, any money that goes to a good cause is something worth celebrating.

“All of us at Lottoland are delighted to be able to launch our first charity lotto here in the UK and give back to some of Britain’s amazing causes – British Red Cross, Hospice UK, Keep Britain Tidy, and

The Marine Society.”

The study also found seven in 10 adults polled said they are much more likely to donate to a charity they feel passionate about – with 83 per cent preferring to know where their money is going and what it is used for.

In a similar vein, more than half much prefer to invest their cash in products and services if they thought a percentage would go to charity.

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