Travel test

WHAT: A self- guided attraction for sweetie lovers, Cadbury World offers 14 fun- filled zones of interactive exhibits and experiences, demos, tastings and an outdoor play area, shop and cafe. Online tickets: adult £ 17.10; children four- 15, £ 12.59; under- 4s free; family of four £ 51.11. cadburyworld. co. uk

WHERE: John Cadbury spent 30 years building up his chocolate manufacturing business in Birmingham from 1831 before passing it down to sons Richard and George.

Now, Cadbury World is in the ‘ chocolate box’ village of Bourneville. The factory buildings remain, but only novelty products are now made there, such as chocolate teapots. EXPERIENCE: As soon as you arrive you can smell it... the delicious aroma of chocolate drifts through the air outside, kickstarting a craving for that sweet and comforting taste of Cadbury’s.

So, after an automatic temperature check done by scanner at the door, receiving a bar of Dairy Milk, a Wispa and a Curly Wurly at the gate was a guaranteed way to ‘ free the joy’.

Stuffing our faces, we entered the Aztec Jungle zone where we discovered the origins of the cocoa bean, before taking a trip to Bull Street, Birmingham, where Quaker entrepreneur John Cadbury ran his grocer’s shop.

You also get to see an all- action cinema show, where you experience life as a bean, and watch in wonder as interactive video stations reveal how Creme Eggs, Buttons and Roses are moulded, filled and packaged.

There’s advertising nostalgia, the Cadabra bean- mobile ride and you can also conjure up your own choccy recipe.

Outside, the fun continues in the African playground and on the Crunchie rollercoaster. VERDICT: A feast for the senses, Cadbury World is choc- a- block with buttons to press and sweet things to taste, with plenty of thrills. There’s also retro appeal for adults who grew up praying for a Cadbury’s selection box in their Christmas stocking. 8/ 10