Three Lions rebranding is ‘PC nonsense’
FOOTBALL fans stuck the boot into the new official Three Lions England logo yesterday after the game’s chiefs unveiled an “inclusive” rebrand of the traditional crest.
Critics scorned the redesign, which replaces three identical with a lion, lioness and cub.
The Football Association wanted a badge with “no boundaries” which represents “everyone at every level of football across the country”.
But detractors argued the traditional emblem, had represented everybody since it was first worn on England shirts in 1872.
Dan Dennis, an Oxford University tutor, tweeted: “You should only change a tradition if there’s a really good reason and there isn’t one here.
“All sexes, ages, races etc can unite under the three lions.
“They’re animals. Plus, the old logo is more tasteful and artistically satisfying.” Junior football coach Anthony lions
IS nothing sacred? The beautiful Three Lions crest immortalised in song by Baddiel and Skinner is probably the most perfect thing about English football.
England may continue to fall short in the men’s and women’s games, but nobody complained about the badge. And yet the woke obsession with diversity and
Cope said: “That badge is horrendous – not for what it stands for but how it looks.” Writer Stephen Miller added: “Dear God no! If it ain’t broke don’t fix it.” And Leo Jones posted: “What have you done? Who gave you permission to alter England’s lions?”
FA officials believe its new emblem will help to increase grassroots participation by symbolising “progression” and “inclusivity”.
It will be widely used though the elite senior men’s and women’s teams will continue to wear the classic crest.
PR guru Mark Borkowski defended the redesign, saying: “Modern reworking of an iconic brand always instigates debate.”
inclusion means a makeover has been carried out by the FA.
A garish new crest has arrived: a cub, a lion and a lioness. As a piece of graphic design, it doesn’t look too bad. But it is a solution to a non-existent problem and could be seen as another encroachment of politics into sport. It may even end up causing more division.