Compassionate and kind wanted to join army of 100,000 carers

PEOPLE who embody the values of kindness, compassion and resilience are being urged to consider a career in adult social care.

The Government’s Made With Care campaign, launched yesterday, will run across broadcast and social media for five months in a bid to fill more than 105,000 vacancies in the sector.

Sajid Javid paid tribute to the “phenomenal” work of care staff as he thanked them for their efforts during the pandemic.

Inspiring

The Health Secretary said: “A career in social care is rewarding and inspiring.

“Over the next three years we are investing at least £500million to support the training and development of carers.

“We need more people who possess the core values this workforce embody so strongly – kindness, compassion and resilience – to look after our friends and family with dignity and respect.”

The campaign includes a TV advert showing real care workers and how they make a difference in people’s lives.

Minister for Care Gillian Keegan said: “The care workers represented in our recruitment campaign are passionate about working in the sector – and the impact they have on those they care for has really moved me.

“I strongly encourage people to apply for these great opportunities.”

Deborah Sturdy, chief nurse for Adult Social Care, said: “I have spent my career working to support others and want to ensure working in care is not just seen as a job but a career opportunity. You will meet and work with wonderful people and have the chance to make this a career you want to stay in for the long term.”

The campaign follows the announcements of £5.4billion of additional funding to reform social care over the next three years.

However, health leaders have called for a detailed workforce plan to tackle chronic staff shortages amid rising demand.

For more information, visit adultsocialcare.co.uk.