Morrisons gives shoppers a feast of festive discounts
MORRISONS is spreading some Christmas cheer by slashing the prices of more than 50 festive favourites.
The supermarket is investing more than £3million to help out stretched shoppers after food inflation hit 14.7 per cent and general inflation topped 10 per cent.
On the discount list are cranberry sauce, tin foil and stuffing – which it sells 50 per cent more of at this time of year.
The price of mince pies, trifles and ingredients needed to make seasonal bakes from scratch – such as mincemeat, sultanas and pastry – have been slashed. Cream is reduced too.
A six-pack of Morrisons’ shortcrust mince pies is now £1.25 instead of £1.75. And big day staples including roast potatoes, carrots and sprouts are some of the freezer favourites that have been cut.
The price of 1kg of Morrisons’ frozen roast potatoes has dropped from £1.65 to 99p, while cranberry sauce is down from £1.09 to 59p.
Cupboard fillers such as peanuts and jam have also been reduced. And it says customers can avoid Christmas Day disappointment by stocking up on batteries now as packs of AA and AAA varieties are on offer.
The grocer’s promotion, announced yesterday, is in addition to the 150 prices it chopped or froze in September on everyday items.
The news comes after Which? urged supermarkets to sign up to a 10-point plan to help customers through the inflation nightmare.
The consumer group said they must “do more” to help shoppers by ensuring shelf prices are easy to understand, making healthy budget lines widely available – and providing targeted promotions to support people in areas hardest hit.
Some retailers have already acted. Iceland has promised to keep more than 60 essential items at £1 until the end of the year. Tesco has locked the bills for thousands of items in its Low Everyday Prices range until 2023.
Asda has been running a “kids eat for £1” offer which does not demand an adult meal is bought at the same time.
And those aged over 60 can enjoy soup, a roll, and unlimited tea and coffee for £1 in any of its 205 cafes throughout November and December.
Aldi was already on shoppers’ radar for value after it was named cheapest supermarket by Which?
Morrisons’ chief executive David Potts said: “We understand customers are having to make tough choices so we are working hard to help them.
“These price cuts are on the key seasonal products that we know customers buy more of because of the important part they play in Christmas celebrations.”