Daily Mail

A bargain bride! Supermarke­t gown for just £80

- By Laura Cox Showbusine­ss Reporter

FINDING that dream wedding dress usually requires months of saving and trawling expensive bridal shops. But now brides-tobe can buy their gown during the weekly grocery shop online – for just £80.

Tesco’s clothing brand F&F has launched what is estimated to be the cheapest bridal gown on the market.

And the dress, which is exclusivel­y available on Tesco’s website, is simple enough to be worn again instead of stashed away in a cupboard and forgotten. It comes in sizes six to 18 and features a quirky lace neckline and a flattering fit to suit all body shapes.

Aside from the lace bust, the dress is a mixture of nylon, cotton and polyester. The cheaper materials mean it can be handwashed at home. However, if this design isn’t the one you envisage saying ‘I do’ in, there are a growing number of cheaper than usual gowns now available on the High Street. Ghost sells an embroidere­d mesh wedding dress for £295 and Phase Eight offers a vintage-inspired lace gown, priced £395. In Monsoon, bridal gowns start at £169, and in Coast they cost between £175 and £250.

Last night a wedding expert said the rise of low-priced gowns reflects a growing number of couples seeking to cut wedding costs.

Caroline Hendry, editor of hitched.co.uk, said: ‘There will always be a place in the bridal market for designer gowns but it’s great that the new wedding dress from F&F at Tesco offers something stylish for brides on a budget. I particular­ly love the cap sleeves and on-trend sheer lace neckline, perfect for a vintage-style wedding day.’

 ??  ?? Every little helps: F&F at Tesco’s wedding dress
Every little helps: F&F at Tesco’s wedding dress
 ??  ?? Cheap chic: Lace detailing on the back
Cheap chic: Lace detailing on the back

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