Cut price beauty boost at Primark

CUT-price beauty products have helped Primark woo shoppers.

The budget fashion retailer said customers were drawn to its skincare products and make-up accessories which helped create a buzz across its stores.

The brand, traditionally known for its cheap fashion, has evolved into a ‘catchall’ shopping destination in recent years – selling make-up and its own range of skincare.

Sales at Primark’s two stores in Oxford Street, central London, were up 10pc in the six months to March 4 and John Bason, finance director of Primark’s parent company Associated British Foods, said the beauty range helped draw customers to the stores. ‘We’ve got a very attractive range and the pricing is way beyond what else is out there so I think that we expect strong growth,’ he said.

ABF warned that a decline in the value of the pound will eat into margins at the fashion chain.