Ex­perts in­sist ads on hate videos could have earned £5,000

Daily Mail - - News - By Tom Kelly

GOOGLE in­sists ad­ver­tis­ers only hand ex­trem­ists ‘pen­nies’ for their videos.

But some hate-filled posts are believed to have raked in thou­sands of pounds, ac­cord­ing to on­line mar­ket­ing ex­perts.

The per­son who posted one vir­u­lently anti-semitic video ac­cus­ing Jews of slaugh­ter­ing Amer­i­can chil­dren could have pock­eted over £5,000, with the in­ter­net gi­ant also mak­ing al­most as much it­self.

Google typ­i­cally pays up to about £6.15 for ev­ery 1,000 views an ad­vert at­tracts on its video-shar­ing web­site YouTube, al­though it said the fig­ure is of­ten lower.

The com­pany also takes a cut, al­though it said the ‘ma­jor­ity’ of the advertising rev­enue goes to the video maker.

Google ex­ec­u­tive Matt Brit­tin said that in most cases the sums in­volved were ‘pen­nies not pounds’.

How­ever the video, called Blood sac­ri­fice for McDon­ald’s, re­ceived 915,000 views be­fore it was re­moved, ac­cord­ing to The Times. This would have made it over £5,600 if it was re­ceiv­ing the top rate of advertising rev­enue. The post fea­tures a hoax ‘rabbi’ rev­el­ling in a de­scrip­tion of how Jews kill Amer­i­can chil­dren as a sac­ri­fice and sell their car­cases to be made into burg­ers. Other copies of the video were still on the site yes­ter­day with thou­sands of hits.

In a grim irony, one ver­sion of the video which had 273,724 views, had an em­bed­ded ad­vert for www.vizeat.com, which de­scribes it­self as the ‘favourite web­site of gourmet trav­ellers’. Other ex­trem­ists post­ing on YouTube have also have mas­sive fol­low­ings which are likely to bring in far more than ‘pen­nies’. Videos posted by David Duke, the US white na­tion­al­ist, anti- semitic con­spir­acy the­o­rist, and for­mer Im­pe­rial wiz­ard of the Ku Klux Klan, have been viewed 100,000 times.

YouTube an­nounced in 2007 that it would start pay­ing a slice of advertising rev­enue to peo­ple who posted on the site. Many re­spectable video blog­gers have cashed in, with beauty blog­ger Zoella, real name Zoe Sugg, earn­ing a re­ported £50,000 a month from her 11.6mil­lion YouTube fol­low­ers.

Mr Brit­tin apol­o­gised for the ex­trem­ist videos but, hav­ing spo­ken to ad­ver­tis­ers, did not be­lieve the sums were large.

‘Those that I have spo­ken to, by the way, we have been talk­ing about a hand­ful of im­pres­sions and pen­nies not pounds of spend — that’s in the case of the ones I’ve spo­ken to at least,’ he said.

‘How­ever small or big the is­sue, it’s an im­por­tant is­sue that we ad­dress.’

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