Nine cakes by Mary Berry to help baker win a big­ger slice of market

Daily Mail - - City & Finance -

MARY Berry has been brought in by baker Finsbury Food Group to re­lease a range of cakes.

The 81-year-old for­mer Great Bri­tish Bake Off judge ( pic­tured) is launch­ing nine cakes de­signed in col­lab­o­ra­tion with the bak­ing gi­ant, which sup­plies gro­cers across the UK. They will cost from about £3 to £6, and will in­clude round cakes, loaf cakes and cel­e­bra­tion treats.

John Duffy, chief ex­ec­u­tive, said: ‘Mary Berry is an icon in bak­ing. A lot of peo­ple watch the pro­gramme and are in­ter­ested in bak­ing but may not have the time or skills. This is about bring­ing ev­ery­day treats to life.’

Duffy will hope the cakes, due to be on shelves by the sum­mer, will boost sales – which re­mained flat last year at £156.6m in the six months to De­cem­ber 31. Profit rose 5.3pc to £7.9m. Duffy, 52, who said the group was con­sol­i­dat­ing af­ter rapid ex­pan­sion, has been out­spo­ken in warn­ing over price rises due to the fall in the value of the pound since the Brexit vote.

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