Sky still in the box seat

Daily Mail - - Football -

ENG­LAND Cricket Board boss Tom Har­ri­son says there will be a pack­age suited to ter­res­trial TV in the up­com­ing ten­der for all ECB TV cricket rights from 2020. But the strong like­li­hood that the ma­jor­ity of the main live rights will re­main with Sky was re­in­forced by Har­ri­son twice men­tion­ing dur­ing a Press brief­ing how well Sky cover cricket. An­other Sky cricket stran­gle­hold is cer­tainly the fear at ri­vals BT Sport, al­though the ECB will set up pack­ages to cre­ate com­pe­ti­tion be­tween the pay TV net­works.

Har­ri­son is bullish about the fu­ture of cricket, de­spite par­tic­i­pa­tion flat-lin­ing at best. He called it the No 2 sport glob­ally and said Ma­jor League Base­ball had a lot to fear from cricket’s ex­pan­sion. He added that Eng­land cap­tains Joe Root and Eoin Mor­gan un­der­stand the im­por­tance of play­ing ex­cit­ing cricket to drive in­ter­est.

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