Stay confident in all situations
CONFIDENCE is everything and wearing a favourite dress or beloved designer heels makes us feel we are putting forward the best version of ourselves. So when incontinence makes an unwelcome appearance in their life, it’s no surprise that some women experience a serious knock to their confidence. ‘This is a silent epidemic that could be stopped if people would only talk about it,’ says Dr. Lynsey Hayward, president of the International Urogynecological Association. ‘We need to break the taboo and take away the shame.’ The uncomfortable fact is that around two in five women and one in ten men will face bladder leakage at some stage. ‘People are ashamed,’ says Dr. Hayward. ‘They stop going to social functions, exercising or playing football with the kids. They make their lives smaller to keep the problem secret. A lot of women don’t tell their husbands. There can be a massive loss of self-esteem. And the problem is equally bad for men.’ Disposable pads are often the product that people turn to, but these can be unflattering, uncomfortable and ineffective. Not only that, but the cost of using pads for moderate incontinence sufferers can be almost £1,600 a year, not to mention the environmental ramifications. Disposable diapers — which take up to 500 years to biodegrade — contribute up to 1,500 pads per person per year to landfill sites. But the latest washable, reusable incontinence underwear offers a flattering fit, so that you can return to wearing the clothes you love with complete confidence. Patented, three-layer technology — seamlessly woven together with high-end fashion design — offers maximum, odour-free cover, so you never need to give incontinence a second thought. Moisture is wicked away from the body and into a highly absorbent middle layer. And a breathable, waterproof outer layer offers complete reassurance. There’s a range of modern and fashionable styles to choose from for both men and women, as well as three different colours, so it really does look and feel just like regular underwear.