The very British store rolling out in Europe

BRITISH fashion label Jack Wills is opening shops in Europe to offset the impact of a fall in the pound.

The retailer, known for its tweed blazers and hoodies, is launching a new shop in Sylt, northern Germany, amid plans to roll out 11 more international stores in the coming months.

Jack Wills, which was founded in 1999 in the seaside town of Salcombe, has 90 stores across the UK, US, Hong Kong, Singapore and the Middle East. Its move into Europe comes as firms grapple with rising import prices as a result of sterling’s slump since the referendum, with some having to pass the costs to consumers.

founder and chief executive Peter Williams said: ‘Our increasingly international store portfolio provides a natural hedge as we look to reap the benefits of a diversified currency base in the face of a prolonged weakening of sterling.’