Strawberry sweetener

STRAWBERRIES – surely Wimbledon’s ultimate moneymaker?

You’d think so, but in actual fact it doesn’t cream off any of the profit made on the fruit.

The price of a punnet of ten is subsidised by the All England Club, and has stayed at £2.50 for the last seven years .

Anthony Davies, the club’s head of food and beverage said: ‘What’s really important to us is that our strawberries are accessible.’