AMAZON PRIME PUSH

AMAZON is seeking to ramp up Prime membership in the UK. Less than a fifth of British households are signed up to the service, which costs £7.99 a month and offers free next-day shipping and on-demand video, compared to the US where 85m of the country’s 125m households pay for Prime. The service is a key driver for the £361bn firm because members spend on average about £1,008 a year – nearly twice as much as non-members – according to a report from market research firm Consumer Intelligence Research Partners.