Sponsorship jackpot for SW19 win

From Back Page title since Virginia Wade in 1977. Sponsorship experts have told

Sportsmail that the interest in Konta will be ‘endless’ but she must first see off Williams if she is to make history. ‘If she was to win Wimbledon, the first Brit since 1977, then it doesn’t actually get much bigger than that,’ said James Melville, director of sponsorship consultancy Ninety-Five. ‘Look at the commercial gain of Andy Murray since he won Wimbledon. Murray’s commercial appeal was always there but it takes on a different level when you win Wimbledon. ‘With Konta, the same opportunities will present themselves.’