STOCK WATCH

ADVERTISING trading platform RhythmOne announced that it will be one of the first to take part in Google’s new publicity programme DoubleClick Exchange Bidding yesterday.

The firm, formerly known as Blinkx, acts as a trading platform for advertisers, linking them with media publishers such as Bloomberg, NBC and Vogue owner Conde Nast.

Through the partnership, RhythmOne can make realtime bids to publishers to get coverage for its clients. Shares fell 0.7pc, or 0.25p, to 37.2p.