BOSS WHO CAME TO CUT COSTS

AT THE centre of British Airways’ customer service issues is its boss, Alex Cruz (pictured).

He was brought in from budget airline Vueling in April 2016 to slash costs and help BA compete with Ryanair and EasyJet.

But the 51--year-old, from Bilbao, Spain, has had to fight off suggestions he has turned BA into a budget airline

by ditching free food and reducing leg space. The father of four, who lives in London, started his career at American Airlines in 1990 and became chair and chief executive of Vueling in 2009.

After May’s IT meltdown, he said: ‘ We apologise profusely for the hardship that customers of ours have had to go through.’