The three killers being targeted

HIGH BLOOD PRESSURE

The condition affects at least one in four adults – 11million in England.

It occurs when there is abnormally high tension in the blood vessels that carry blood away from the heart. This puts extra strain on them as well as the heart, brain, kidneys and other organs.

Over time, high blood pressure greatly increases the risk of heart attacks, strokes, dementia and kidney failure. It can be treated by losing weight, cutting fat and salt intake, reducing alcohol and caffeine and exercising more.

If blood pressure is very high, patients are given medication to relax the blood vessels. These include ACE inhibitors or angiotensin- receptor blockers.

The campaign aims to raise awareness and diagnose more patients in pharmacies and GP waiting rooms. Existing patients may be offered check-ups and put on stronger medication.