Daily Mail

Beetroot burgers replacing beef on the barbecue

- By Sean Poulter Consumer Affairs Editor by meat, but stores now offer vegetable alternativ­es. Tesco’s new lines include beetroot burgers and mushroom burgers. Beetroot sales have soared on the back of its new superfood status following studies linking it

HAMBURGERS are giving way to ones made from beetroot on barbecues in a dramatic shift away from red meat.

Traditiona­l carbs such as pasta and rice are also being pushed aside by butternut squash fusilli and cauliflowe­r couscous.

Research by retail analysts Mintel found that one in four shoppers – led by young people – have cut down on meat consumptio­n in the past six months. Links between eating red meat and cancer, coupled with concerns about animal welfare and the environmen­t, are driving the trend.

Meanwhile, bloggers and vloggers such as Deliciousl­y Ella and the Hemsley sisters are encouragin­g young women to switch to veg. The barbecue season is normally dominated Tesco said sales of spiralised vegetables have soared by 40 per cent in the past two years. Sales of organic prepared salad sales were up by nearly 90 per cent and packs of healthy fruit snacks up 400 per cent.

Emma Clifford, senior food analyst at Mintel, said: ‘Despite the ingrained popularity of meat and poultry, a clear trend has emerged of people cutting back and limiting how much of these products they eat.’

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