Amazon axes DVD rentals

AMAZON has upset rural customers after scrapping its popular DVD delivery service.

The tech giant announced its Lovefilm By Post service will be axed on October 31 due to ‘decreasing demand’, as well as a growing number of customers who were streaming movies from the internet.

But the decision angered rural subscribers, who said the closure was ‘upsetting and unnecessary’ for those with poor internet connections.

One said: ‘Amazon closing Lovefilm is a disaster for those of us with rural internet that barely streams anything and [who have] film tastes beyond Hollywood.’

Another wrote: ‘I rent titles for my elderly mother who has no internet and unable to stream content.’ Other fans of the service argued that a wider range of films is available to rent on DVD and Blu-ray.

The company contacted customers by email yesterday to tell them the service, established in 2002 and bought by Amazon in 2011, is to be scrapped.

For a monthly subscription fee, Lovefilm customers could receive a DVD or Blu-ray disc of their choice via post that they would send back once watched.