If you like J. Crew, try: MADEWELL

SINCE arriving in London in 2013, the U.S. brand J. Crew has catered to modern, preppy, professional women.

Its lesser-known, exclusively online sister b ra n d Madewell, on the other hand, is for more laidback, hip and artsy types who don’t slavishly follow fast-fashion trends.

Well made, top quality denim and leather pieces with much more affordable price tags take centre stage in its latest collection.

PRICE RANGE: £15 to £500, while J. Crew is £20 to £1,000. Magdalena floral crepe de chine dress, £210, net-a-porter.com