The barmy ideas under fire

That the Why Am I So Effing Tired vitamin supplement ‘addresses exhaustion, bad digestion, constipation, irregular periods, frequent colds and other infections’

The Balls in the Air supplement ‘addresses thyroid dysfunction’

Carnelian crystal ‘treats infertility,’ in addition to ‘easing period cramps, tempering PMS, regulating menstrual cycles, … and addressing shame a round female body parts and sexual trauma’

An article called ‘Can Vitamin D3 Heal Autoimmune Diseases?’ made claims that the vitamin guards against cancer

Claims in articles and on pages selling products that ‘grounding’ (walking around barefoot to connect with the earth for health benefits) cures insomnia, reduces inflammation, provides relief from crippling arthritis, reduces chronic pain, speeds healing, reduces stress, and helps with depression

Claims that ‘jade eggs can… prevent uterine prolapse,’ among other things

Goop’s essential oils can ‘help tremendously with chronic issues from anxiety and depression to migraines’

Black Rose Bar [soap] is ‘brilliant for treating acne, eczema, and psoriasis’

Goop’s Eau De Parfum contains ingredients that improve memory, treat colds, and work as antibiotics

That the site’s Aromatic Stress Treatment ‘can help release anxiety’ and ‘treats the nerves (it’s been shown to help alleviate panic attacks)’