Ocado seizes upon Amazon dominance

OCADO has become the first British supermarket to strike a deal with Amazon’s Alexa by launching an app on the popular device.

The service, launched yesterday, allows customers to order food to be delivered to their homes simply by issuing a voice command.

Ocado is the only British supermarket in the UK to offer an app on Alexa, the personal assistant device owned by rival Amazon, as it moves away from traditional supermarket shopping.

As well as ordering food via the device customers will be able to add a product to an existing order or basket, find out which products are in season and receive inspiration for the best ways to include them in recipes.

Lawrence Hene, marketing and commercial director at Ocado, said: ‘Consumer demand for increasingly convenient ways to shop is growing rapidly and we’re excited to be the first supermarket in the UK to offer this technology, making customers’ lives ever easier.’