Royals cash in on Prince George with baby shawl

AS PRINCE George embarks on his first lessons at Thomas’s Battersea school, his grandfather, the Prince of Wales, has sanctioned the sale of a baby shawl named the ‘George’ at his Highgrove shop.

Made from merino wool by a family business which supplied a shawl of the same design to the Prince when he emerged from St Mary’s Hospital, the George is ‘supremely soft’ and ‘bound to become an heirloom passed down through the generations’.

Its price tag is, accordingly, a regal £79.95 — nearly £15 more than Highgrove’s other new baby shawl, the Charlotte, which is described as a mere ‘keepsake’ and priced at just £65. The discrepancy is explained by the fact that the Charlotte is made from lambswool.

Alternatively, the discerning shopper may opt to buy directly from the family- run business supplying Highgrove, G. H. Hurt & Son. It holds a royal warrant and prices its merino shawl — of exactly the same specifications as the George — at £49.95.