Hearing aids are virtually invisible

Millions of people struggle with their hearing through fear of how they will look with hearing aids. Yet, advances in technology mean today's hearing aids are so small that they're virtually invisible.

Four million Britons could benefit from wearing aids if they sought professional help. Hearing aids are now incredibly effective and more adaptable to everyday life. It. could ho that you know someone who wears hearing aids but you haven't even noticed them.

Amplifon a global hearing specialist is at the forefront of a new wave of devices which are helping customers to improve their hearing and feel more confident about wearing hearing aids. Now with more than 200 hearing centres in the UK, Amplifon was founded in the 1950s at the time when the first behind-the-ear hearing aids, using transistors, were created.

Since then, the science behind better hearing has progressed rapidly, with digital technology leading to a whole new generation of powerful, and almost invisible aids that hide inside the ear canal.

They come with features including speech enhancement, reduction of unwanted background noise and programmes that deliver crisp high frequency sounds.

Amplifon's state-of-the-art devices include the new Phonak Virto B-Titanium hearing aid — ultra-discreet, remarkably durable and amazingly light-weight — keeping Amplifon at the cutting edge of the hearing aid revolution.

Tazmeet Anand, audiologist and Amplifon district manager, says: "The technology is getting better all the time and Amplifon's independence means we can offer devices from a number of different manufacturers. We have done the research to find the very best, so you don't have to."■