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MARGARET, 66 Waterproof shadow liner; make-up duo foundation and concealer; BB cream

OONAGH SAYS: As the brow starts to sag downwards, the socket may have a hooded look, so it’s harder to define the eyes.

The softness of this shadow liner’s pencil means it can be used underneath the eyes, shading downwards to create a subtle smokiness.

For this age group, the BB cream works well as a primer, over which the make-up duo foundation can be dabbed where extra coverage is needed.

The latter is light enough that it won’t sink into wrinkles, but foundation should be used sparingly on more mature skin.

Strong eyes don’t necessarily need colour on the lips as well. Keep it simple.