Tindall uses crown and regal name to cash in

Zara’s husband is criticised for flogging ‘low rent’ beef jerky

PRINCE Charles’s Duchy Originals organic range boasts sales of more than £200 million and over 300 products, but now he has a rival in the food aisles.

His niece Zara’s husband, Mike Tindall, is promoting a range of snacks — given the regal title Kings, together with a crown logo.

‘I couldn’t believe it when I saw Mike Tindall advertising dried scraps of meat,’ one shopper tells me. ‘I thought Fergie was low rent, but Tindall has gone way down in my estimation.

‘I would love to know what the Queen and Prince Philip make of him posing in front of our national flag, using a crown to flog what is essentially a pub snack.’

The former England rugby captain, married to Princess Anne’s daughter Zara Phillips, can be seen in promotional material for the beef jerky holding the world cup he won in 2003 (right). In a speech bubble, the Yorkshireman gushes: ‘A delicious low fat snack packed with protein.’

While profits from Charles’s Duchy Originals, sold at Waitrose, are ploughed back into his charitable foundation, Kings is owned by international company New World Foods. Kings was created in 2014 by Tindall, 38, and his old rugby chums: brothers Charlie, James and Mark Simpson-Daniel.

‘The Kings name is nothing to do with Tinds and Zara,’ insists Charlie, who played for England Sevens. ‘We just thought it was a good name.’

After Tindall married the Queen’s granddaughter in 2011, he said it was ‘important’ that they earned their own money.

‘It annoys me when people think we get handed things on a plate, because we don’t,’ he said.

‘They [the Royals] don’t give us any money,’ Tindall said in 2015. ‘We look after ourselves.’

Zara, 36, is thought to earn around £1 million a year from deals with Rolex and Land Rover, and her range of horsey jewellery.