Consumers pounce on lock-ins at choc shops

A PUSH to create perfect fudge and the launch of customer ‘experiences’ boosted Hotel Chocolat.

The specialist retailer boasted of soaring success from the ventures, which includes a ‘chocolate lock-in’ – when a small group of customers are allowed in after closing time for private tasting sessions.

It also said its products, which are made with more cocoa and less sugar, was helping meet demand for healthier treats.

The group saw profits rise 100pc to £11.2m in the year to July, while revenue rose 12pc to £105.2m.

It opened 12 new sites in the period, taking its total to 94, and now has 15 of its ‘shop+cafe’ concept.

Co-founder and chief executive Angus Thirlwell said: ‘The brand has continued to strengthen and we have made excellent progress with our three priorities of investing further in our British chocolate manufacturing, growing our store estate and developing our digital offering. We are confident of further growth.’